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Enterprise culture is the sum of the management ideas, management modes, management theories, group consciousness and the thinking modes and behavior norms which are formed in the process of long-term production, operation, construction and development of an enterprise. It is a set of cultural traditions and continuous innovation that are advocated by the corporate leadership and observed by the upper and lower levels. It is reflected in the corporate values, business concepts and norms of behavior, and permeates all areas and all time and space of the enterprise. Its core content is the cultivation of enterprise values, enterprise spirit, enterprise management philosophy, and the improvement of ideological and moral features of enterprise workers. Through the construction and implementation of corporate culture, the humanistic quality of enterprises can be optimized, which in the final analysis is to promote the improvement of enterprise competitiveness and promote the growth of enterprise economic benefits