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You are here: Industry Insights > ultralow-estrogen

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Got Lolo? Allergan hypes ultralow-estrogen birth control in first major brand push fiercepharma
August 01, 2018
In its latest women’s health advertising, Allergan sticks with its straight-talk, empowerment-oriented messaging—but this time, it attaches a brand name. The ultralow-dose birth control pill Lo Loestrin Fe stars in the new push, “Women Who Know,” now runn

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