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You are here: Industry Insights > UCPMP

News List

Pharma industry’s digital maturity has accelerated with the adoption of digital engagement channels expresspharma
July 20, 2021
Pharma companies have been criticised in the past for allowing marketing budgets to be bigger than R&D spend. While this may not be strictly true, has the shift to digital initiatives cut down on marketing spends? Where have the savings come from?
DoP issues letter to pharma associations to ensure adherence to UCPMP expresspharma
November 04, 2020
The department has received a complaint alleging that pharma companies are sponsoring a national level event.

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