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You are here: Industry Insights > TV spending

News List

Pfizer dethrones AbbVie as Xeljanz soars past Humira in January TV spending fiercepharma
February 24, 2019
New year, new leader on the pharma TV ad spending board. In January, Pfizer’s Xeljanz topped AbbVie's Humira in a rare bypass of the usual No. 1, spending more than $40 million on national TV time.

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