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Appeal shows Trump's HHS isn't giving up on putting drug prices in TV ads fiercepharma
August 25, 2019
List prices in TV drug ads are back in play. The Trump administration filed an appeal Wednesday, six weeks after a judge struck down its regulation requiring pharma companies to add the list price of a drug into its TV advertising.
Federal Judge Blocks Rule Requiring Pharma Companies Include Drug Prices in TV Ads americanpharmaceuticalreview
July 10, 2019
A federal judge has stopped a Trump administration initiative that would have required drug makers to disclose the list price of drugs in television ads.
Drugmaker Won't Put Price in TV Ads, But Patients Can Look It Up firstwordpharma
January 09, 2019
Eli Lilly won't put the price of its prescription drugs in television ads, but as of Tuesday, the company will start airing ads touting a website that will have information about drug list prices, patient assistance programs and average patient cost for m
Thank politicians—and maybe your doctor—as the drug price advertising debate drags on fiercepharma
December 25, 2018
Politicians on both sides of the aisle refuse to let go of the proposal to force pharma companies to add drug pricing to ads. But Washington insiders aren't solely to blame. Consumers and many physicians are quite keen on the idea, too.
Thank politicians—and maybe your doctor—as the drug price advertising debate drags on fiercepharma
December 20, 2018
Politicians on both sides of the aisle refuse to let go of the proposal to force pharma companies to add drug pricing to ads. But Washington insiders aren't solely to blame. Consumers and many physicians are quite keen on the idea, too.
Step off our 'doughnut hole' deal: AARP ads take on Big Pharma lobbying fiercepharma
December 10, 2018
AARP is taking on Big Pharma with a new campaign to convince lawmakers to resist drug industry lobbying. In new TV ads begun last week, the advocate for older Americans urges
Trump's drug-prices-in-ads idea gets two more nay votes as federal comment deadline looms fiercepharma
December 05, 2018
In the latest salvos challenging the value of adding drug prices to pharma TV ads, two academics and a well-known advertising association have set out their arguments against the proposal.
Hip to headaches: GlaxoSmithKline's culture-savvy Excedrin rolls TV ads and custom boxes fiercepharma
September 13, 2018
Contemporary headache causes headlined Excedrin boxes last week, debuting at the same time as new TV and online ads.
No sweat? Dermira snags reps, sets price and plots branded ads for Qbrexza launch fiercepharma
September 06, 2018
Dermira's currently running unbranded advertising to raise awareness about hyperhidrosis, or excessive sweating, will run concurrently with branded ads in the works.
Pharma are sunnier than they used to be. But are they better? fiercepharma
May 31, 2018
Pharma TV ads are happier than ever, according to new research, but that may not be a good thing for patients. Researchers found that DTC product ads on TV are now more likely to focus only on the post-medication mood, health and social benefits of prescr