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You are here: Industry Insights > Roving poison ivy

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Roving poison ivy, crawling insects and a real patient star in Dupixent's first ads fiercepharma
August 21, 2018
Tiny insects crawling on a woman’s hands and poison ivy vines snaking up around her ankles sound like scenes straight from a horror movie, but they are actually from the first ad campaign for Dupixent, Sanofi and Regeneron’s new treatment for severe eczem

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