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In another record year for pharma TV ads, spending soars to $3.7B in 2018 fiercepharma
January 03, 2019
Drugmakers kept spending big—and, in fact, went even bigger, dropping more than $3.73 billion on national TV commercials last year, according to data from real-time TV ad tracker iSpot.tv. That’s an increase of almost $300 million over the 2017 tally.

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