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Eli Lilly's new Trulicity TV ad counters Trump with first-ever pricing information fiercepharma
January 10, 2019
Eli Lilly is officially the first pharma to add pricing information to a TV commercial. The move—initially for Trulicity in a spot that debuted this week—will expand to its other TV-promoted drugs by the end of next month.
Eli Lilly's new Trulicity TV ad counters Trump with first-ever pricing information fiercepharma
January 10, 2019
Eli Lilly is officially the first pharma to add pricing information to a TV commercial. The move—initially for Trulicity in a spot that debuted this week—will expand to its other TV-promoted drugs by the end of next month.