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Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too fiercepharma
December 25, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too fiercepharma
December 20, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
Novartis CEO Narasimhan says he was ‘completely blindsided’ by Cohen deal revelation fiercepharma
December 05, 2018
Novartis CEO Vas Narasimhan has repeatedly distanced himself from the dubious $1.2 million in payments the company made to President Donald Trump’s former personal lawyer Michael Cohen as the new administration got rolling.
'Dark money’ and drugs: Ohio pricing activists cry foul over secret donors fiercepharma
August 16, 2017
Drug pricing will be on the ballot this fall in Ohio, with proponents recently crying foul about "dark money" in politics.