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Big pharma loses out in China's latest procurement program fiercepharma
December 10, 2018
In a Battle of Waterloo-style defeat, off-patent drugs from big pharma firms lost major markets in China as the government adopted a novel procurement scheme to slash generic drug costs.
Big Pharma’s off-patent drugs lose out in China’s new price-cutting scheme fiercepharma
December 10, 2018
In a Battle of Waterloo-style defeat, off-patent drugs from big pharma firms lost major markets in China as the government adopted a novel procurement scheme to slash generic drug costs. But after steep price cuts, local firms aren't considered winners, e
As Amazon takes page from pharma's EHR playbook, smarter DTC could be on the way fiercepharma
December 06, 2018
Amazon’s latest move into healthcare had the industry buzzing recently with talk about trials that use patient electronic health records to enable doctors to “prescribe” off-the-shelf medical products...
BMS sponsors TV host Robin Roberts’ docuseries fiercepharma
December 05, 2018
Bristol-Myers Squibb has teamed up with ABC's "Good Morning America" co-anchor Robin Roberts to spotlight ordinary yet extraordinary people who’ve risen above and beyond major challenges.
AARP ads tackle Big Pharma lobbying fiercepharma
November 27, 2018
AARP is taking on Big Pharma with a new campaign to convince lawmakers to resist drug industry lobbying. In new TV ads begun last week, the advocate for older Americans urges legislators to “protect seniors, not drug company profits.”