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Klick Health spills its secrets in new pharma marketing playbook fiercepharma
April 18, 2019
Klick Health's big book of secrets is out. In a 230-page book that began shipping last week, the independent pharma ……
Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too December 20, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
The push towards pure generics: Impact on pharma marketing financialexpress
May 05, 2017
Mala Raj, Senior Pharma Marketing and Medical Consultant at PMS Services contemplates the consequences of the generic push on each of the 7Ps & 7Cs of Marketing and suggests some proactive solutions to adapt in this dynamic environment