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Future of pharma marketing lies in ‘Hybrid Model’ expresspharma
May 17, 2021
Just more than a year back, the world witnessed a grave health situation arising out of the COVID-19 virus attack. Not just it was unprecedented, it happened all of a sudden, not giving ample time to anyone to take a grasp of the situation.
VR app lets physicians tackle tough cases and pharma marketers reach engaged doctors fiercepharma
April 02, 2019
Cardiology gamers? That’s what Level Ex is counting on with its new Cardio Ex virtual reality app……
Machine learning for pharma marketers: The time is now to budget, experiment and adjust, expert says fiercepharma
November 15, 2018
When does CMI/Compas executive Paul Kallukaran think pharma companies should start looking at using machine learning in their marketing strategies? "Yesterday," he said at a recent digital conference. The good news, however, is that it’s not too late.