• Medicine as a service should be the ‘new norm’ pharmatimes
    March 14, 2019
    Big pharma is still being urged to offer services beyond-the-pill to deliver improvements in healthcare outcomes and meet the demands of value based care, as the delivery of health care is still organised to predominantly serve the needs of providers and
  • First collaborative definition of patient centricity worldpharmanews
    April 06, 2017
    AstraZeneca announced that BMJ Innovations has published the first collaborative definition of patient centricity for the pharmaceutical industry.
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