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News List

Eisai puts water-focused portraits at the center of new breast cancer initiative fiercepharma
December 05, 2018
A series of arresting photos of people with metastatic breast cancer—young and old, male and female—are at the heart of Eisai’s new initiative in its #ThisIsMBC campaign.
Hip to headaches: GlaxoSmithKline's culture-savvy Excedrin rolls TV ads and custom boxes fiercepharma
September 13, 2018
Contemporary headache causes headlined Excedrin boxes last week, debuting at the same time as new TV and online ads.

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