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Medical marketing spend is inching toward $30B, and DTC's share is growing fiercepharma
January 13, 2019
It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, direct-to-consumer marketing is catching up.
Medical marketing spend is inching toward $30B, and DTC's share is growing fiercepharma
January 13, 2019
It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, direct-to-consumer marketing is catching up.