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You are here: Industry Insights > May TV

News List

AbbVie keeps May TV focus on Humira, while Gilead spends big on HIV drugs fiercepharma
June 28, 2019
Will AbbVie back off Humira advertising now that it’s announced it will buy Allergan? Maybe. But for now, the Illinois drugmaker is showing no signs of slowing its long-running robust TV ad push for the world's best-selling drug.

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