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Branding Strategies to Pharmaceutical Companies in the Global Market Shruti Talashi
December 09, 2024
The World Health Organization defines drug promotion as informational and persuasive activities aimed at influencing drug prescription and use, which has evolved into aggressive marketing strategies at times unethical,
Long-acting Aripiprazole for Injection Developed by Otsuka Pharmaceutical Gain Approval in China Caicai/PharmaSources
June 06, 2023
On May 23, the NMPA official website revealed that Aripiprazole (Aripiprazole long-acting intramuscular injection) developed by Otsuka Pharmaceutical to treat schizophrenia was approved for marketing.
ProBioGen’s Growth Strategy Continues Successfully PharmaSources
March 06, 2023
In line with this growth, three crucial positions have been filled. These appointments reflect the company's commitment to continued growth.
Best-sellers among the 20 Chinese-produced Class 1 New Drugs Marketed Since 2018 PharmaSources/Caicai
April 21, 2020
Class 1 new drugs, Chinese-produced, marketing.According to statistics, the NMPA approved the marketing of 13 Class 1 new drugs and 17 biological products in the 17 years from 2001 to 2017. The number of innovative drugs approved was pitifully small.
Harvest in 2019 year-end with the Marketing of Multiple Generic Drugs PharmaSources/Caicai
January 07, 2020
The NMPA is also “sprinting” as the year is coming to an end.
Competition in the RMB3 Billion Psoriasis Drug Market Turning White-hot! PharmaSources/Caicai
July 10, 2019
J & J’s “Best Psoriasis Drug” Guselkumab Applied for Marketing in China
Marketing OK'd for Device to Help Reduce IBS Symptoms in Adolescents drugs
June 12, 2019
Marketing OK'd for Device to Help Reduce IBS Symptoms in Adolescents.
Marketing OK'd for Device to Help Reduce IBS Symptoms in Adolescents drugs
June 11, 2019
Marketing OK'd for Device to Help Reduce IBS Symptoms in Adolescents.
Waylivra granted conditional marketing authorisation in Europe pharmatimes
May 09, 2019
Waylivra granted conditional marketing authorisation in Europe.
Medical marketing has ‘skyrocketed’ in the past two decades europeanpharmaceuticalreview
January 14, 2019
Medical marketing increased substantially from 1997 through 2016, especially direct-to-consumer advertising for drugs and health services…

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