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You are here: Industry Insights > list prices

News List

How to trump the Trump administration? For J&J, it’s putting list prices in ads before it’s forced to fiercepharma
February 24, 2019
Johnson & Johnson will put list prices in its drug TV ads. It’s the first pharma to announce that plan, self-regulating ahead of a proposed Trump administration rule that would force all pharma companies to add list prices to TV commercials.

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