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You are here: Industry Insights > injectable rivals

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Novo prices oral Rybelsus on par with injectable rivals, ending discount fears fiercepharma
September 26, 2019
Novo will be working to secure payer coverage as quickly as possible as part of the “strike model” it intends to use for Rybelsus’ rollout in the U.S. As it did with Ozempic, the company will start out targeting specialists, only moving to primary care ph

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