You are here: Industry Insights > drug advertising

News List

'Bad drug' lawsuit ads need regulation, coalition says fiercepharma
January 02, 2019
“Drug warning!” blares the voice from a late-night TV ad. “Have you or a loved one been injured by XYZ drug? You may be entitled to substantial compensation!”
No peak in sight: Cancer marketing spreads across media landscape, from TV to digital fiercepharma
December 25, 2018
The move to mainstream cancer advertising began several years ago with Bristol-Myers Squibb’s big TV campaign for Opdivo, followed by competitor Merck & Co. for its rival, Keytruda.
No peak in sight: Cancer marketing spreads across media landscape, from TV to digital fiercepharma
December 20, 2018
The move to mainstream cancer advertising began several years ago with Bristol-Myers Squibb’s big TV campaign for Opdivo, followed by competitor Merck & Co. for its rival, Keytruda. Both put out broad and hopeful
'Bad drug' lawsuit ads hurt doc-patient relationships and need regulation, says industry coalition fiercepharma
December 19, 2018
“Drug warning!” blares the voice from a late-night TV ad. “Have you or a loved one been injured by XYZ drug? You may be entitled to substantial compensation!”
Hey, pharma marketers: Print is still relevant, and CMI/Compas has the receipts fiercepharma
August 29, 2018
CMI/Compas' latest paper looks at the relevance of print media among healthcare providers and finds they are still common and trusted resources.