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Pharma industry’s digital maturity has accelerated with the adoption of digital engagement channels expresspharma
July 20, 2021
Pharma companies have been criticised in the past for allowing marketing budgets to be bigger than R&D spend. While this may not be strictly true, has the shift to digital initiatives cut down on marketing spends? Where have the savings come from?
Chief digital officers land at Big Pharma—cue tech transformations, test innovations, corner offices fiercepharma
December 25, 2018
What’s in a title? In the case of chief digital officers, it's a trend. The transformative tech value-generators are all the rage these days, and the pharma industry is no exception.
Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too fiercepharma
December 25, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too fiercepharma
December 20, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
Chief digital officers land at Big Pharma—cue tech transformations, test innovations, corner offices fiercepharma
December 20, 2018
What’s in a title? In the case of chief digital officers, it's a trend. The transformative tech value-generators are all the rage these days, and the pharma industry is no exception.
Online health info seekers struggle with overload and trust: study fiercepharma
December 06, 2018
Weber Shandwick’s recent “Great American Search for Healthcare Information” study in some ways ended up being the great American search for trust. The communications and marketing services company...
Bristol-Myers Squibb signs on as sponsor of TV host Robin Roberts’ new digital docuseries fiercepharma
December 06, 2018
Bristol-Myers Squibb has teamed up with ABC's "Good Morning America" co-anchor Robin Roberts to spotlight ordinary yet extraordinary people who’ve risen above and beyond major challenges.
Siri? Alexa? As hands-free tech use grows, pharma has a chance fiercepharma
August 22, 2017
A new DRG Digital study finds that physicians are using hands free tools as a new kind of clinical assistant.
Pharma's social status: LinkedIn and FB up, Twitter down, Instagram finally appears fiercepharma
August 17, 2017
The graph from Cutting Edge Information shows which social media platforms pharma marketing teams say they plan to use.