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Merck bumps Keytruda credibility with real doctor appearance in latest ‘Tru’ patient ads fiercepharma
January 17, 2019
Merck & Co. is changing the game again in oncology ads, this time putting a real doctor to work in its Keytruda patient campaign. The latest additions to the multichannel "It's Tru" work include two TV ads, one with oncologist Goetz Kloecker, M.D., alone
Merck bumps Keytruda credibility with real doctor appearance in latest ‘Tru’ patient ads fiercepharma
January 17, 2019
Merck & Co. is changing the game again in oncology ads, this time putting a real doctor to work in its Keytruda patient campaign. The latest additions to the multichannel "It's Tru" work include two TV ads, one with oncologist Goetz Kloecker, M.D., alone