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You are here: Industry Insights > counter-marketing

News List

How to correct opioid misinformation? Spend $285M on counter-marketing, expert says in J&J trial fiercepharma
June 12, 2019
Countless lawsuits have sought to estimate the costs of fixing the U.S. opioid and addiction epidemic. Now, thanks to an expert in Oklahoma's ongoing trial against Johnson & Johnson, we have one dollar figure.

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