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Machine learning for pharma marketers: The time is now to budget, experiment and adjust, expert says
November 15, 2018When does CMI/Compas executive Paul Kallukaran think pharma companies should start looking at using machine learning in their marketing strategies? "Yesterday," he said at a recent digital conference. The good news, however, is that it’s not too late. -
Hey, pharma marketers: Print is still relevant, and CMI/Compas has the receipts
August 29, 2018CMI/Compas' latest paper looks at the relevance of print media among healthcare providers and finds they are still common and trusted resources.
Pharma Sources Insight January 2025
