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You are here: Industry Insights > Botox rivals

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Botox rivals are looming. That's why its new ads urge women—and men—to insist on the brand fiercepharma
May 04, 2018
Botox rivals are on the way, and to get out in front of them, Allergan is fielding a new ad push. Its aim: To get would-be users to ask for the blockbuster drug by name. Otherwise, they might get one of its newer competitors instead—and Allergan wouldn't

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