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You are here: Industry Insights > anticoagulants' turf

News List

Boston Scientific expands heart implant TV campaign, treading on anticoagulants' turf fiercepharma
August 16, 2018
After testing local market TV last year, Boston Scientific has expanded its TV media run for its Watchman heart implant device—continuing its play on competitor blood-thinners' home turf.

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