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Doctors’ advice for pharma in 2019? Lay off DTC and ramp up generics: study fiercepharma
February 24, 2019
Doctors think pharma should go on a DTC diet. When asked what pharma companies can do in 2019 to reduce drug prices, more than half (52%) said pharma should spend less money on DTC advertising and marketing, healthcare market researcher InCrowd found in i

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