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Test run of drug prices in ads exposes a loophole—and pharma's already using it fiercepharma
January 31, 2019
It’s no surprise that listing the high price of a drug in advertising would discourage consumers.
McCann Health taps consumer agency veteran to fill chief creative officer slot fiercepharma
January 08, 2019
McCann Health has a new creative boss from the consumer agency world. Matt Eastwood, who was most recently the worldwide chief creative officer at J. Walter Thompson, has taken over as McCann's chief creative officer.
Allergan amps aesthetics advertising in bid to keep flagship Botox on top fiercepharma
September 25, 2018
Allergan wants to know—are you bo-curious? That’s its upcoming ad pitch to consumers, particularly millennials, using a provocative play on words to refer to potential customers’ curiosity about Botox.
New drugs, new money: Surge in cancer DTC ads follows wave of I-O debuts fiercepharma
June 05, 2018
As more oncology treatments have flooded the market, so has cancer DTC advertising.