Pfizer Drives Cultural Change in Sustainable and Accessible Data with MicroStrategy

MicroStrategy, the US-based enterprise analytics platform, supported Pfizer, an American multinational pharmaceutical and biotechnology corporation, to usher in a future of sustainable data culture. With the help of solutions and tools designed to elevate the data game, Pfizer has seen the value of this inevitable change and continues to drive the conversation internally and externally. 

Understanding the importance of digital finance and data utility, Pfizer underwent a transformation and began to see data as an important corporate asset to be consolidated and structured in ways that made finding insights easier, while being accessible across different devices.

Steven Dawson, Senior Director of Digital Finance, Pfizer explained, "We realized that there were three very different user personas, the first is the executive leadership team, who need to see very high-level financial data on a monthly basis. The second group we have is the intermediate level of senior leaders, who need to see data for a specific region, perhaps a business unit with a local hierarchy. And then the third group we have is the individual country managers or teams, who need very detailed information and detailed reports." 

MicroStrategy can take all that data and distill it into various dashboards and reports for different levels of access allowing for a smoother transition to a new data-driven culture—made all the more effective when the various needs of the organization are made known.

Dawson added, "In addition to that, it is a very good idea to identify metrics that would help you track adoption or non-adoption, and help shine a light on who is using the dashboards, what particular reports or worksheets they are using, maybe even what types of queries they are running, so we can subsequently improve the application but also ask questions."

By taking advantage of what the platform has to offer, data became more actionable. Likewise, useful information could be applied across different areas of the business and markets supported by business intelligence tools and software which strengthens the appeal for adopting the new approach.

In addition to the automation put in place for financial reporting, the self-serve model of business intelligence that MicroStrategy is able to bring to the table was also a key facet of the digital transformation. Increased interactability, integration of technology (like natural language generation), and chatbots are just some of the ways Pfizer has looked to push the envelope.

At the same time, the integration of MicroStrategy paves the way for the process of an overall streamlining of data, lightening the load on cross-departmental requests, and emphasizing the need to upskill and adopt a new way of doing things for an organization as large as Pfizer.

Phong Le, President and CFO, MicroStrategy remarked, "At MicroStrategy, we have started to try to solve what we call the 'last-mile problem' with Hyperintelligence, which gets insights to users who need them, when they need them, without the need to dig into dashboards and reports."

As with Pfizer's commitment to embracing sustainable data accessibility, MicroStrategy's solutions of robust data analytics, the ability to bring business intelligence to all levels of an organization, and the self-serve model are excellent, foundational steps to helping enterprises forge forward with data. You can find out more about the details of MicroStrategy and Pfizer's partnership by clicking here.

About MicroStrategy

MicroStrategy (Nasdaq: MSTR) is the largest independent publicly-traded business intelligence company, with the leading enterprise analytics platform. Our vision is to enable Intelligence Everywhere™. MicroStrategy provides modern analytics on an open, comprehensive enterprise platform used by many of the world's most admired brands in the Fortune Global 500. Optimized for cloud and on-premises deployments, the platform features HyperIntelligence®, a breakthrough technology that overlays actionable enterprise data on popular business applications to help users make smarter, faster decisions.

Source: MicroStrategy