Parks Associates: Adoption of Smart TVs and Smart Speakers/Displays Rose to 56% and 53% During Pandemic, Significant Growth Since 2019

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm's quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The firm's Consumer Electronics Dashboard reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant growth during the COVID-19 pandemic. Smart TVs reached 56% while smart speakers/displays reached 53%.

"Big announcements in the smart TV space by Amazon and Comcast are evidence of where the home entertainment market is headed," said Paul Erickson, Senior Analyst, Parks Associates. "TVs are now consumers' most common video centerpiece in the home, and technology powerhouses are vying to own this point of entertainment aggregation – and all the data that goes with it – by controlling the platform itself. The competition now is not just about providing access to entertainment, it's also about adding increasing value to the platform through features such as voice assistants, smart home integration, and better user experiences. Smart TVs are now seen as a key anchor device for ecosystem penetration into today's broadband households."

Purchase intentions were elevated at the beginning of the year for a variety of entertainment and productivity devices due to increased time spent at home. Q1 purchase intentions are often low due to seasonality — consumers' holiday purchases can depress Q1 intentions. However, the pandemic grew consumers' perceived value of connected entertainment devices, generating growth in future purchase intentions for all product categories related to connected home entertainment.

"Consumer electronics device manufacturers are best served by product strategies accounting for consumers' increased use of devices at home for work and streaming entertainment purposes," Erickson said. "While mobility remains important, consumers now see renewed value in at-home work and lifestyle use cases."

For more information on the Consumer Electronics Dashboard, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates

Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com 

SOURCE Parks Associates