AcuityAds Provides Q2 2021 Update on its Advertising Automation Platform, illumin

AcuityAds Holdings Inc. (TSX: AT) (NASDAQ: ATY) ("AcuityAds'' or "Company"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update today on the recent performance of its new advertising automation technology, illumin.

In Q2 2021, revenue attributable to illumin increased over 60% versus the first quarter of 2021 to $5.2 million. Demand for the platform continues to be very robust with strong growth in its sales pipeline. As a result, the Company believes illumin's revenue will experience sequential growth in Q3 2021. 

"illumin revenue and pipeline growth exceeded our internal expectations once again.  We ended the second quarter with 40 illumin clients up over 135% versus the first quarter and we believe this number will continue to increase significantly in the quarters ahead. Our clients tell us they love the ease of use of the illumin platform and the great data-driven insights they can get via their consumer journeys.  Once again, the vast majority of illumin revenues came from clients which are new to the Company," said Tal Hayek, CEO and Co-Founder of AcuityAds. "Given our rapidly increasing backlog and pipeline, we believe illumin's sequential revenue growth will see solid momentum throughout the second half of the year." 

About AcuityAds:

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to close the gap between advertising planning and execution. The Company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers.