Europe Returns to No. 1 Destination for US Travelers for First Time Since Covid-19

According to travel insurance comparison site, Squaremouth.com, May marked the first month Europe regained its spot as the top destination for US tourists, with 22% of bookings. By June, this rose to nearly 30%, the highest percentage of sales in 13 months.

Historically, US travel to Europe far outweighed any other destination. As much as 46% of sales on Squaremouth.com have been for European travel. At the height of the pandemic, this dropped to less than 6%.

Ongoing border closures and quarantine requirements sent travelers to countries easier to visit, or kept them stateside. Former popular destinations, like Spain, France, Italy and the UK, fell to Caribbean countries, including Costa Rica, Mexico, Turks and Caicos, and the Virgin Islands.

While travelers are booking trips to Europe now, most don't plan to travel until 2022. Squaremouth reports as many as 54% of travelers are heading to Europe next summer, the highest percentage they've ever recorded.

Notes to editors

Available Topic Expert: Megan Moncrief, Squaremouth CMO and data specialist is available for comment and interview. mmoncrief@squaremouth.com  +1 (727) 378-0938

Research Methodology: Squaremouth.com hosts the largest number of travel insurance providers and policies that offer coverage related to the Covid-19 pandemic. Squaremouth Analytics studied data from thousands of policies purchased between 5/1/2021 and 7/12/2021. If you would like a copy of the raw data, please get in touch by emailing media@squaremouth.com.

Other Relevant Research:

• How the Covid-19 Vaccine Rollout is Changing Traveler Behavior

• Where Travelers are Heading in 2021

• Impacts of Covid-19 Vaccine Rollout Already Felt on Travel

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