Novartis digital initiatives to create awareness of heart failure can positively impact patients’ lives in India: GlobalData

Novartis has taken a lead in actively promoting heart failure awareness across India through unbranded digital initiatives that can successfully deliver message to a large population at risk, says GlobalData, a leading data and analytics company.

According to GlobalData’s Pharma Intelligence Center, the diagnosed prevalence of congestive heart failure in India is currently around 9.61 million with an annual growth of 4 per cent.

GlobalData’s ‘Digital Marketing Intelligence’ identified digital assets in this space developed by Novartis – Keepitpumping.in (unbranded website), Keep It Pumping India (Facebook, Twitter, and YouTube accounts), and Toibeatheartfailure.com (unbranded website) – which aim to educate people about this serious condition and engage with relevant stakeholders on suggesting solutions to offer accessible care and treatments.

GlobalData’s analysis revealed inconsistent and moderate traffic to Keepitpumping.in in 2019 with a total of 120.2K visits, and slightly inconsistent but increasing traffic to Toibeatheartfailure.com from its launch in September 2019 to February 2020 with a total of 200.4K visits.

Novartis has taken a lead in actively promoting heart failure awareness across India through unbranded digital initiatives that can successfully deliver message to a large population at risk, says GlobalData, a leading data and analytics company.

According to GlobalData’s Pharma Intelligence Center, the diagnosed prevalence of congestive heart failure in India is currently around 9.61 million with an annual growth of 4 per cent.

GlobalData’s ‘Digital Marketing Intelligence’ identified digital assets in this space developed by Novartis – Keepitpumping.in (unbranded website), Keep It Pumping India (Facebook, Twitter, and YouTube accounts), and Toibeatheartfailure.com (unbranded website) – which aim to educate people about this serious condition and engage with relevant stakeholders on suggesting solutions to offer accessible care and treatments.

GlobalData’s analysis revealed inconsistent and moderate traffic to Keepitpumping.in in 2019 with a total of 120.2K visits, and slightly inconsistent but increasing traffic to Toibeatheartfailure.com from its launch in September 2019 to February 2020 with a total of 200.4K visits.

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