Clark Health Communications forms alliance with Egg

The move could combine Clark Health Communications’ medical communications, PR and content creation experience with Egg’s strategic and technical digital capabilities and innovation consultancy.

Managing director Jeremy Clark said: "Our mission is to provide communications that deliver change for patients and healthcare professionals around the world. In 2018 it’s no longer enough that we know how to use digital tools and channels but that we have the real capability to design and build unique, innovative digital solutions that help us to deliver.

"This exciting alliance with Egg allows us to bring digital solutions right into the heart of our current thinking, planning and delivery but also to future proof our capability knowing that digital solutions like artificial intelligence (AI) will be increasingly at the heart of our work over the next two or three years."

As part of the collaboration the agencies will co-create bespoke digital communications solutions and retain a sharp focus on measuring the impact of their efforts.

Chris Knight, CEO of Egg, said: "Digital tools and solutions in healthcare more often than not require high quality, scientifically robust but engaging content. The team at CHC have been delivering exactly this for clients around the world for years and we look forward to combining that with the latest technology and techniques to deliver amazing customer experience that can be measured.

"Egg has already developed ground-breaking, bespoke solutions for major companies using the latest AI technology, and created unique proprietary insight tools that allow clients to better understand their business and their customers."

The deal caps a busy year for Egg in which it merged with Spark Digital Communications and partnered with digital innovation group DIG.

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