Practice Names, Logos Should Be Carefully Designed

Practice names and logos should be carefully designed to emphasize what is unique about a practice, according to a blog post published in Physicians Practice.

Rebecca Fox, M.D., from FoxCare Integrative health in Charlottesville, Va., discusses the issues that she considered before creating her practice name and logo, which she wanted to represent her unique practice that offers integrative care for children and families.

Fox recommends hiring a graphic artist, who can produce a logo in every conceivable medium, to create a logo that advertises the unique qualities of a practice. The logo should be simple and easy to identify and should send a message about the practice. Adjusting a practice name can be a way of rebranding; although practices traditionally used the last names of the physicians, ideally the practice name should be memorable and evoke a positive emotion. Finally, those who have a memorable last name can use it; the brand is something that people associate with certain ideas.

"Your medical practice has an ethos, a mission, and a practice culture that keeps patients coming back to your group," Fox writes. "Do not underestimate the power of your logo. You need to recognize what is special about your medical practice and then broadcast that message to potential new patients."

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