Mundipharma China Expands Consumer Health Portfolio with Kleenex Family Mask Range Supported by a Ne

 Mundipharma has teamed up with Yuhan-Kimberly to launch a range of Kleenex masks with a range of new features to protect the respiratory health of Chinese families, and developed a location-based smartphone app to guide people on when masks are most needed.

Designed for the Chinese consumer market, the close-fitting Kleenex  masks include a four-layer electrostatic filter system that protects against smog with a filtering efficiency of over 95%, effectively isolating PM2.5 particles, dust and infection sources. The mask’s super-soft non-woven fabric makes it more comfortable to wear than other models which reduces the possibility of skin irritation. It is also designed in sizes that fit a range of facial features, so that the right size is available for the whole family and have aesthetically pleasing patterns.

The app is the latest in a series of digital initiatives Mundipharma has developed to deliver improved healthcare outcomes. It gives location-based, real-time updates and warnings on air quality. It utilises GPS to communicate the air quality index (AQI) value based on the user’s unique location. When the local AQI reaches an unhealthy level, the user will get an alert to wear their mask. The app will also give air quality readings for surrounding areas via an interactive map to help wearers plan their protective measures for future journeys. Kleenex masks can be also be ordered from within the app via approved online channels. It is available as a free download for both iPhone and Android users.

Mundipharma CEO, Raman Singh, said: "We’re proud to help support Chinese people to protect the health and wellbeing of themselves and their family. The innovative design features of the protective masks we’re launching, and the incorporation of people-focused digital technology, is a great example of this."

Other unique features include a patented hook that effectively prevent masks from falling off, a 3D cutting to fit facial curves without pressing against mouth and nose and replaceable filters that moisturises for up to six hours to ease respiratory discomfort in dry environments or when the wearer has a cold.