42Gears solves Alkem’s field device misuse problem

42Gears recently worked with Alkem Laboratories, one of the biggest Indian pharmaceutical companies, to help secure on-field mobile devices from misuse and to enhance workforce productivity.

Alkem provides Lenovo Android tablets with pre-installed sales applications to its medical representatives for product presentations to medical practitioners, physicians and doctors. This has made the interactions more engaging. It has also eased the dissemination of new product information to medical representatives irrespective of their location.

But, these devices are prone to accidental or intentional misuse that can lead to device malfunction, data loss and reduction in efficiency. It was crucial for Alkem to protect and gain control over these field devices. They wanted to lock-down medical representatives’ devices with access to only specified applications and also restrict usage of certain tablet functionalities. Alkem also required a central console to monitor enrolled devices for data consumption, provide remote support and push content and software upgrades.

Alkem evaluated multiple EMM solutions in the market which could enable device lockdown and offer centralised management capability for field devices. Alkem chose 42Gears EMM Suite as it catered to their specific requirements, without compromising on user experience. With 42Gears’ products, Alkem was able to remotely manage field devices, restrict access to device settings and disable Factory Reset feature.

Dhairasheel Deshmukh, Assistant General Manager, Alkem, spoke about the pioneering technology integration,

Prakash Gupta, CTO, 42Gears said, "Tablets in pharmaceutical industry and especially with medical reps are powerful tools for sharing information effectively. Our products provide the necessary safeguards to the infrastructure and also the ability to provide seamless support to the on-field workforce. We are happy to see Alkem being benefitted from this implementation."