Indegene and Microsoft in alliance

Indegene and Microsoft Corp are collaborating to deliver the next generation of commercial cloud applications to life sciences. Microsoft Dynamics 365 for Sales will combine with the Indegene Omnipresence platform to create a modern, mobile, multi-channel CRM solution specifically for sales and medical representatives to better engage healthcare practitioners. The solution will help simplify digital content development and management as well as provide in-line analytics and optimisation to support the representatives and improve the customer experience.

Indegene and Microsoft will focus on addressing the specific challenges faced by life science manufacturers. The global healthcare marketplace demands purpose built tools that can help engage stakeholders across all channels, proactively deliver unique insights for healthcare providers and reps, and drive positive business outcomes. This new strategic alliance will enable technology integrations that can offer a comprehensive, highly innovative commercial cloud for life sciences frontline professionals.

Availability of the solution is expected by July 2017, with global deployments to follow. The Indegene Omnipresence for life sciences cloud will be deployable as a complete solution or individual modules, to fit an organisation’s unique needs today and grow with them as their needs evolve.