Rusan Pharma launches anti-tobacco/smoking awareness campaign

Rusan Pharma has developed and manufactured 24 hour ‘Nicotine Transdermal Patch – 2baconil. The brand has made an association with Kings XI Punjab as their health partner to kick start an anti – tobacco/smoking campaign #MyWill2baconil, to spread awareness and educate people about 2baconilTM as a solution to help quit tobacco.

The campaign is unique in nature as it not only raises awareness but also introduces a solution with a high-technology product like 2baconilTM, which helps to curb withdrawals experienced during quitting tobacco. Rusan Pharma, specialises in the innovation and manufacturing of transdermal patches.

International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma will actively participate in the campaign to help spread awareness to quit tobacco/ smoking. An official TVC with these celebrated athletes will also be released to highlight and appeal to their fans to join the cause.

They are also felicitating people who have successfully quit chewing tobacco/ smoking using 2baconilTM patches, in various cities where the team is playing across India with autographed merchandise. This will help encourage people, to increase their chances of quitting the habit with their will and 2baconil together.