Global Top 10 Pharmaceutical Enterprises by Brand Value in 2017!

As one of the global top 5 authorities in brand valuation, the British consultancy Brand Finance is famous for the "Global 500" list issued every year, which is generated by testing thousands of famous brands in the world, with the information used for the selection all from the public channels. The rankings are widely recognized by global listed companies owing to the professionalism and independence.

Brand Finance issued the Pharmaceuticals 10 last Friday, and Roche, Pfizer and Bayer rank top 3 in the comprehensive rankings. The details are as follows:

Global top 10 pharmaceutical enterprises comprehensively ranked by brand value

The curve of brand value over time of pharmaceutical enterprises is as shown below, which shows that transnational pharmaceutical enterprises have started to emphasize brand communication and enterprise reputation over the years, with the brand value increased year by year.

Changes of brand value of transnational pharmaceutical enterprises over 6 years
 

Pharmaceutical enterprises which focus on own brand can also refer to the index BSI, i.e., "brand strength index", which is an index designed by Brand Finance to assess "brand strength". According to the viewpoints and expectations on enterprises, it evaluates from trademark popularity to expectations on brand services, with the highest score of 100.
 

This index comprehensively reflects the market investment, market prestige and business capability of a brand. The higher of the strength of a brand, the closer of its index to 100 points. And if the score of a brand is low, the brand has certain problems even if the problem is not with the financial position.

Rankings of BIS of global pharmaceutical enterprises
 

The above figure shows the BSI rankings and scores of pharmaceutical enterprises, with Bayer, Pfizer and Merck ranking the top 3. It can be seen that there is still a certain gap between pharmaceutical enterprises and famous transnational enterprises like Google and Apple: scores of pharmaceutical enterprises are mostly in the range of 60-80.