Adents Ramps Up U.S. Ops

Adents, a provider of serialization and track-and-trace software, has been ramping up its U.S. operation in anticipation of upcoming serialization deadlines for the Drug Supply Chain Security Act, which will be phased in during the next decade. The next milestone is November 27, 2017, by which date pharmaceutical manufacturers are required to print a unique product identification code on all Rx units of sale and homogenous cases distributed domestically.
 
Christophe Devins, co-founder and chief executive officer of Adents, has recently arrived in the U.S. to run the Americas operations. Mr. Devins has 25 years of experience in serialization and traceability for various industries, and played a major role in designing Adents’ software solutions for unit identification and traceability applications.
 
Mr. Devins said, "This is the ideal time to strengthen our U.S. presence, as we work to bolster Adents’ bandwidth to accommodate accelerated demand for our serialization software solutions."
 
The Adents serialization and aggregation suite of software is designed to enable companies to achieve traceability and documentation compliance, addressing both current and emerging regulations. According to the company, its unit identification and traceability software is flexible, scalable, and quick to deploy, and helps enrich marketing and eliminate counterfeiting.
 
The company has appointed Stephen Graham as new vice president of sales - Americas.  Mr. Graham has 25 years of sales management experience. Most recently, he served as Regional vice president of sales and marketing for Infor in New York City.
 
Also, Fabrice Guerin has been named vice president of marketing - Americas. In this role, Mr. Guerin will focus on developing brand awareness, generating new leads, and ensuring seamless synergy with the company’s European team in France. Previously, Mr. Guerin served as marketing director of the software company Antvoice, and the consulting firm, Atlays.
 
Finally, Ricardo Arcelay and Chris Miller were recently hired as regional sales managers. Both bring successful track records and industry contacts to their new roles with Adents.
 
"By proactively enhancing our level of staffing and expertise with top talent," said Mr. Devins, "Adents is fully ensuring our ability to accommodate the increased level of demand that has begun in anticipation of the looming November 2017 serialization deadline – as well as to meet future demand moving forward."