Ethiopia is in the midst of a sustained growth surge that is setting ambitious targets for improvements in the health and medical sector because of its potential to contribute to improved health outcomes. At the forefront of this ambition is DENTEXPO AFRICA - ETHIOPIA, being launched concurrently with MEDEXPO AFRICA - ETHIOPIA.
After the resounding success of DENTEXPO AFRICA 2020 - East Africa's first international trade exhibition on dental products, equipment, instruments, material and services; in Kenya and Tanzania, the show makes its entry into Ethiopia with DENTEXPO AFRICA - ETHIOPIA 2020. The event is being held at The Millennium Hall, Addis Ababa, from 24 - 26 February, 2020.
The exhibition will bring together industry professionals from the world's leading dental care and equipment suppliers, manufacturers and service providers, all under one roof, to showcase the latest industry innovations, network and do business.
The medical industry in Ethiopia is estimated to be worth USD 400-500 million a year and is growing at an impressive rate of 25% per annum. The domestic demand for medical products reached 10 Billion Ethiopian Birr in 2015, yet there exists a huge gap between demand and supply. This gap provides an ideal scenario for investors and businesses looking to tap the market of one of Africa's fastest growing economies.
DENTEXPO AFRICA - ETHIOPIA will showcase the latest developments in the dental industry, with prominent industry experts, decision makers and dental professionals in attendance, making it an ideal event to source new products, network and usher in new contacts and business opportunities.
EXHIBITION PROFILE
DENTISTRY
Wireless instruments
Diagnostic devices
Implantation systems
Practice furniture
Motors and handpieces
Lighting systems
Prophylaxis/dental and oral hygiene
Refill
Rotary instruments
Suction, separator and compressed air systems
Dental materials
Dental units
Ultrasonic equipment
Pharmaceuticals
DENTAL LABORATORY
Wireless instruments
Dentures
Computer modelling, CAD/CAM
Materials for veneers, crowns or bridges
Materials for dental prosthetics
Furniture for dental cabinets
Modelling materials
Micromotors and handpieces
Dental maintenance systems
Orthodontic construction elements
Dental laboratory facilities
Refill and therapeutic appliance
Reconstruction therapeutic appliance
Rotary tools
Impression materials
INFECTION CONTROL AND MAINTENANCE
Desinfecting devices
Servicing systems
Professional and protective clothing
Sterilisation equipment
DENTAL SERVICES
Education and training
Organisational provision
Press and media
Software
Maintenance service
Financial services, management
Other
NEWS
PROCTER & GAMBLE GEARS UP TO GROW ORAL CARE MARKET SHARE
Procter & Gamble (P&G) plans to substantially increase its oral care market share following the launch of its Oral-B toothbrushes into the Ethiopia and East African regional market.
The toothbrushes, which are part of the company’s oral care range that comprises of toothpastes and dental floss, is part of P&G’s onslaught for a bigger stake in the fast growing oral care market coming against the backdrop of a highly health conscience consumer.
Brand Operations Manager Victoria Kieti said that P&G is optimistic that following the launch of its Oral B toothbrushes the brand should see share growth as it plans to increase promotional investments to grab more market share.
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