5th OTC Pharma

As the first and only conference in Asia focusing on the OTC and Health Supplement market, IBC’s annual OTC Pharma conference has built an enviable reputation for providing leading edge content and networking opportunities for the industry.

With even more real-life case studies and best practices from seasoned consumer health marketing professionals, the 2014 conference will feature the latest OTC market trends, growth opportunities, regulatory updates and strategic advice to achieve competitive advantages and sustainable growth in the region. This is the not-to-be-missed meeting of the year for all Consumer Health business unit directors and marketing managers in Asia.

• Updates on Asia OTC & Health Supplement Regulations
• Market Entry & Expansion Strategies in Asia
• Establishing Premium OTC Brand Proposition
• Promoting OTx/Pharmacist-Only-Medicine
• Driving OTC Business Growth with Prescription Sales & Rx-to-OTC switch
• Segment Marketing: Targeting Women, Elderly & Children’s Health
• Launching a New Brand Successfully

PLUS – HOT MARKET INSIGHTS!

• Consumer Trends & Growth Strategies in China
• Market Experience from Indonesia’s BI, Kalbe, GSK & PT Combiphar