he necessary role of the public relations practitioner / communications executive has evolved far beyond writing a press release or placing an effective story in a renowned publication. Today, PR / Communicators at pharmaceutical, medical device and biotech companies, along with their partner agencies, play a key, strategic role in:
Engaging patients
Empowering patients
Access to medication and medical devices
Influencing healthcare policy
Disseminating sought-after content via traditional and social media channels
Building corporate reputation
Creating brand loyalty
Forging strategic partnerships with influencers
Leading communications through both large and small crisis
Shaping internal culture
Ensuring consistent and appropriate global messaging
Join your pan-European colleagues from across the healthcare industry (pharma, medical device, biorpharm, PR/communications/marketing agencies, content development and distribution vendors, etc.) at this high-level, interactive discussion forum to share ideas, trends, case studies and changes to the regulatory, economic and digital landscape, focusing on how they affect the evolving role of the communications professional.
TOP FIVE REASONS TO ATTEND
Opportunity to join pharma / medical device / biotech peers in communication functions across Europe to discuss upcoming trends, challenges and best practices
Discuss how communications can influence healthcare policy, especially in times of austerity
Learn how PR can do more with fewer resources, including managing the company’s reputation while effectively building corporate loyalty, by educating customers and helping patients gain access to medications/medical devices that not only show efficacy at managing their disease but also help patients live their best life
Focus: Less emphasis on the same old case studies and lectures. More emphasis on creating an open and interactive forum, led by communication experts, for discussion about the key challenges and focusing on potential solutions
Benchmark and network with industry colleagues to further understand the evolving role of today’s communications practitioner
Who Should Attend
Senior executives from pharmaceutical, medical device and biotech companies working in the following departments:
Public Affairs
Public Relations
Internal Communications
External Communications
Global Communications
Corporate Communications
Digital Communications
Patient Communications
Healthcare Policy
Regulatory Affairs
Government Affairs
Patient Advocacy Group Liaison
Clinical Trial Recruitment
Market Access
Marketing
Product Marketers
Brand Management
eMarketing
Marketing Strategy
Digital Strategy
Content Creation
Brand Marketing
Social Media
Digital Media
Content Marketing
Integrated Marketing
Analytics
Marketing Analytics
Measurement
Multimedia
Multi-Channel
Community Relations
Additionally, this conference will be of interest to Communications/Digital agencies and service providers, such as:
Public relations agencies
Integrated communication agencies
Digital content distributors
Search Engine Optimization
Web services
Social media
Measurement & Analytics services/agencies
Magazine/print publishers
Inbound/outbound marketing
Pharma Sources Insight January 2025
