3rd Digital Pharma Sales

　　ABOUT THIS EVENT

 

　　It has been a landmark year for the Digital Pharma Series? of conferences. From the beginning of the year the fantastic response seen from the 5th Digital Pharma Europe conference, held at the Bristol-Myers Squibb HQ in Paris, France; and subsequently to be held at the Bayer Pharma AG HQ in Berlin in 2014. The resounding success of the recent 4th Digital Pharma West, the inaugural launches of Digital Pharma Canada and Digital Pharma China as well as the eagerly anticipated flagship conference; 7th Digital Pharma East.

 

　　With the wealth of global contacts and market research we have derived and leveraged across this global conference and networking platform, we have made a conscious decision to provide a summit that better serves and provides specific education and networking opportunities in the space. One that seamlessly integrates sales, marketing and commercial/business solutions. This conference is Digital Pharma Sales. The event will focus on optimizing the integration of these aforementioned business units within the rapidly progressing multichannel contact environment seen throughout pharmaceutical and medical device sectors. With the number of channels and the level of sophistication of these channels increasing, the regulatory framework and cost pressure mounting and the environment for sales reps rapidly evolving; the requirement to find those truly customer centric engagement strategies that demonstrate ROI and deliver on their promise has never been greater.

 

　　Why Now?

 

　　The event has been researched with sales, marketing and business/commercial operations business units and has The digital marketing environment is rapidly growing in maturity; solidified by the ever increasing requests for approval and guidance on digital initiatives received by regulators. With physicians and consumers becoming increasingly digital savvy, educated on treatment outcomes and brand merits, alongside the acceleration seen in digital business plans as technologies become available; there has never been a stronger impetus to ensure that your respective sales, marketing and commercial business units teams are aligned with more centralized strategy to engage the end user.

 

　　During this Summit you will hear case studies and best practices for the implementation of multi-channel approaches to pharmaceutical and device sales. This event features how to create a strategic action plan to employ the different channels, and how to integrate new processes into the existing sales force structure. Creating a multi-channel approach to pharmaceutical sales requires a paradigm shift in three critical areas: strategy, technology, and personnel; and you will learn the tools to overcome the challenges each will face.

 

　　What Will You Learn?

 

　　Understand how to perfect your social media campaign management: from execution to listening to activity; and what kinds of insights you can derive from the detail

 

　　Develop inbound and outbound marketing/sales strategy through analytical tools in social media and key influencer identification

 

　　How to optimize Closed Loop Marketing – understand how leading players are taking the data points and using it.

 

　　Demonstrate how to launch CLM and eDetailing initiatives simultaneously

 

　　Integrate a global perspective on your sales, marketing and commercial operations’ team alignment – how to set up a truly global structure for commercial excellence

 

　　Establish the right metrics and customer analytics that you should and shouldn’t you pay attention to. Better understand interaction data and what can be leveraged from interaction repository warehouses

 

　　Big data: analyze how to apply the notion big data to clinical trial data. Better utilize data aggregation to develop better targeted marketing and sales programs within the regulatory framework

 

　　Evaluate innovative predictive tools and trends; how statistical analysis can be used to streamline operations and drive ROI

 

　　Improve user experience though better content strategy across multiple channels

 

　　How to harness technology and next generation communications

 

　　Optimize and seamlessly balance your digital mix within a franchise