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Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too fiercepharma
December 25, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
NVIDIA partners with Scripps to develop digital health AI pharmaphorum
December 20, 2018
The Scripps Research Translational Institute is partnering with graphics firm NVIDIA to develop AI and deep learning best practices, tools and infrastructure to develop AI applications using genomic and digital health sensor data
Politics and tech cap 2018 in pharma marketing, and they'll trend in 2019, too fiercepharma
December 20, 2018
Digital therapeutics, advocacy group tumult, even more cancer ads and innovation challenges and of course, politics. Those were some of the biggest themes for pharma marketing in 2018, but they're also the trends that will continue into next year.
Digital therapeutics from apps to smart inhalers, brought to you by pharma fiercepharma
December 20, 2018
While pharma-to-patient technologies have been around for several years, they’ve been largely experimental—and frankly, hit or miss.
Pierre Fabre to launch blockchain patient engagement pilot pharmaphorum
December 18, 2018
Pierre Fabre Pharmaceuticals has joined a blockchain consortium that allows patients to share real-time digital health data to inform late-stage clinical research.
Digital health market to top $379bn by 2024 pharmaphorum
December 06, 2018
The digital health market is set to exceed $379 billion by 2024, according to a new report by Global Market Insights.The report identifies several factors....
Online health info seekers struggle with overload and trust: study fiercepharma
December 06, 2018
Weber Shandwick’s recent “Great American Search for Healthcare Information” study in some ways ended up being the great American search for trust. The communications and marketing services company...
Johnson & Johnson to open JLabs virtual networking pod in Philadelphia fiercebiotech
November 02, 2018
Johnson & Johnson is broadening access to its startup incubator program with a new remote networking hub, affectionately called the JPod, hosted by the University of Pennsylvania.
Telehealth firm 98point6 nets $50M in round led by Goldman Sachs fiercebiotech
November 02, 2018
98point6, a digital health company that makes primary care doctors available to patients over cellphone messages, raised $50 million in a new financing round led by Goldman Sachs.
Sandoz launches second digital health competition pharmatimes
October 11, 2018
Novartis’ generics arm Sandoz has launched the second Healthcare Access Challenge (HACk), which is looking to support digital solutions to local healthcare access challenges.

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